About SUBC™
Style Unravels Breast Cancer™ (SUBC™) was created to raise breast cancer awareness in women of all ages through fashion. The aim of SUBC™ is to create a Limited Edition piece of fashion with Ireland’s leading creative designers provoking conversation around the importance of early detection and awareness. All proceeds from each fashion piece will be donated to Breast Cancer Ireland, a registered charity, established to fund pioneering research and promote education and awareness on good breast health.
SUBC™ is a long-term dream of breast cancer survivor Paula McClean. Ten years on from her own diagnosis, Paula has become an advocate for breast cancer awareness.
She decided to pair her advocacy with another of her life’s passions – fashion, and Style Unravels Breast Cancer SUBC™ was born. To date, through her tireless fundraising and SUBC™ catwalk fashion show, staged in collaboration with Brown Thomas, Paula has raised over €40K for breast cancer research and awareness. She wanted to make a statement and a difference.
This year, Paula has taken SUBC™ to the next level and is excited to launch a very exciting 2021 campaign in collaboration with Irish design and creative duo Jill & Gill.
We hope you love our story.
Love it. Be Fabulous x
About SUBC™
Style Unravels Breast Cancer™ (SUBC™) was created to raise breast cancer awareness in women of all ages through fashion. The aim of SUBC™ is to create a Limited Edition piece of fashion with Ireland’s leading creative designers provoking conversation around the importance of early detection and awareness. All proceeds from each fashion piece will be donated to Breast Cancer Ireland, a registered charity, established to fund pioneering research and promote education and awareness on good breast health.
SUBC™ is a long-term dream of breast cancer survivor Paula McClean. Ten years on from her own diagnosis, Paula has become an advocate for breast cancer awareness.
She decided to pair her advocacy with another of her life’s passions – fashion, and Style Unravels Breast Cancer SUBC™ was born. To date, through her tireless fundraising and SUBC™ catwalk fashion show, staged in collaboration with Brown Thomas, Paula has raised over €40K for breast cancer research and awareness. She wanted to make a statement and a difference.
This year, Paula has taken SUBC™ to the next level and is excited to launch a very exciting 2021 campaign in collaboration with Irish design and creative duo Jill & Gill.
We hope you love our story.
Love it. Be Fabulous x
Get in Touch
This is a community project, built through shared experiences and a vision to achieve a common goal. If you’d like to get involved, contact Paula at styleunravels@gmail.com or use the form below.